6 reasons why typography is the most pivotal aspect of web design

Today typography has become the most pivotal element of web design. From improving the user’s retention rates to making websites more vibrant and memorable, typography has done it all. It transforms dull and boring text into beautiful and intuitive words, words woven into intricate patterns which express their intent and their usage. Typography has changed the face of content presentation and has created newer pathways for designers to convey their ideas.

Here are 6 reasons why you should prioritize typography as the key ingredient in the process of web design.

1.Words can manipulate your mind

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That’s right. Typography has mind-controlling powers. The font that you decide on will alter your visitor’s perception. The font that you decide, should reflect the tone of your website and facilitate easy communication of ideas.

2. Evoke Emotions

 

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The best way to communicate with the user is to evoke feelings and emotions, and typography is just the right tool for this task. Your website’s logo, colors and font size will induce feelings from your users. Smart typography will present your content in visually stimulating manner. It provides a positive association of the website and your approach becomes innovative. After all, the aim of typography is to increase your website’s brand value.

3. Connects with the user.

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The typography you design provides the user a well-structured plan for your website and tells them what’s it about. It defines your website’s goal and vision. Every font has a unique purpose and application. Every font adds a novel component to the storytelling method of the website. One would like their users to attach with the website’s content without them even realizing it.

4. The right font instills a sense of Trust

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The typeface is mostly the primary thing noticed by the users when they visit your website. It’s the crucial component of your style guide. You want visitors to feel positive when viewing your typography. Building trust may be a good way to establish that positive response. Your typeface ought to match or even exceed the user’s expectations. Employ a professional-looking font that matches your website’s theme and style.

5. Enhances Readability

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Different fonts are responsible  for the user’s readability. A recent study revealed that found 70% of users were comfortable with Sans-serif font, whereas  30%  preferred other popular examples. The tiniest details in the font will verify the quality of your content. Always select a font that’s straightforward and easy to understand so that users stay on the website for a long time.

6. Font Size makes a BIG impact

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The type of font and the overall grandeur of your typography is very important for any style. Coupled with elegance and simplicity, you can make a powerful impact on the user. Use less text and more typography to express your ideas. By scaling up the size of the font, you also scale up the user’s retention rates.

It’s time to choose the most effective typography for you. Analyze your website, establish key points in your content and design your typography to match those expectations.

by Siteflu

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